Healthy Habits, Happier Culture

Healthy Habits,
Happier Culture

Coming Soon

Contact Us

Contact Us

Healthy Habits,
Happier Culture

Coming Soon

Contact Us

Contact Us

Healthier, Happier with HYH

Healthier, Happier with HYH

From Korea’s most trusted wellness innovator,

a new standard of health is arriving in America.

Science-Driven Innovation

Backed by over 50 years of R&D, HY’s fermented science leads the next wave of functional nutrition. We turn trusted Korean expertise into real wellness solutions for American lives.

Science-Driven Innovation

Backed by over 50 years of R&D, HY’s fermented science leads the next wave of functional nutrition. We turn trusted Korean expertise into real wellness solutions for American lives.

Science-Driven Innovation

Backed by over 50 years of R&D, HY’s fermented science leads the next wave of functional nutrition. We turn trusted Korean expertise into real wellness solutions for American lives.

Wellness You Can Live

We believe wellness is not a product —it’s a ritual, a story, a movement. Our mission is to shape a healthier culture through joyful daily habits and emotionally rich storytelling.

Wellness You Can Live

We believe wellness is not a product —it’s a ritual, a story, a movement. Our mission is to shape a healthier culture through joyful daily habits and emotionally rich storytelling.

Wellness You Can Live

We believe wellness is not a product —it’s a ritual, a story, a movement. Our mission is to shape a healthier culture through joyful daily habits and emotionally rich storytelling.

Sustainable by Design

Every product we create uses eco-conscious materials and minimal-impact packaging— HYH is proudly building a circular, responsible brand from day one.

Sustainable by Design

Every product we create uses eco-conscious materials and minimal-impact packaging— HYH is proudly building a circular, responsible brand from day one.

Sustainable by Design

Every product we create uses eco-conscious materials and minimal-impact packaging— HYH is proudly building a circular, responsible brand from day one.

hy, the leading company
in the Korean food industry

hy, the leading company
in the Korean food industry

Through authentically crafted wellness products, HYH will inspire a healthier, more joyful future across America and beyond, extending hy's success in Korea.

Visit hy website

Visit hy website

Visit hy website

Through authentically crafted wellness products, HYH will inspire a healthier, more joyful future across America and beyond, extending hy's success in Korea.

Cradle of Healthy Habits

hy-owned manufacturing factories are located in Pyeongtaek, Cheonan, Nonsan

Pioneer of the Prebiotics Market

Leading prebiotics, microbiome, and pharmabiotics research to precent or treat diseases.

Korea's First Food Research Lab

The first in Korea to develop lactic acid bacteria independently,

opening a new era in the domestic probiotics market.

Korea's First Probiotics Plant

Production based on Quality & Safety

The probiotics plant handles the whole process, from developing strains to production and commercialization.

We currently supply functional probiotics to a large number of companies globally.

Active ESG Management

Using eco-friendly packaging, and

recycling campaigns, and striving for mutual growth and shared value.

Production based on
Quality & Safety

Production based on Quality & Safety

GMP / HACCP / KOSHA-MS certified

Korea's First Food Research Lab

hy Research & Development lab was found in 1976, focusing on microorganisms, biotechnology, and novel material research.

Korea's First Food Research Lab

hy Research & Development lab was found in 1976, focusing on microorganisms, biotechnology, and novel material research.

Watch hy Introduction Video:

Watch hy Introduction Video:

Our mission is to introduce Healthier Habits and Happier Cultures into everyday life —
one bottle, one table, one community at a time.

Our mission is to introduce
Healthier Habits and Happier Cultures into everyday life —
one bottle,
one table,
one community
at a time.

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Created by Dmytri Ivanov

Coming Soon:
Daily Rituals with Purpose.

Coming Soon:
Daily Rituals with Purpose.

We’re crafting wellness experiences that feel personal, emotional, and inspiring.

Stay tuned. The next chapter of wellness is just getting started.

Energy Drink

Energy Drink

Energy Drink

New Noodle

New Noodle

New Noodle

Sports Drink

Sports Drink

Sports Drink

Functional Water

Functional Water

Functional Water

Prebiotic Soda

Prebiotic Soda

Prebiotic Soda

Flavored Water

Flavored Water

Flavored Water

Explore Our FAQs

Explore Our FAQs

Find quick answers to commonly asked questions about HYH.
Have a question not listed? Contact Us!

Find quick answers to commonly asked questions about HYH.
Have a question not listed? Contact Us!

When will your products be available?

We’re putting the final touches on our first launch. Sign up for early access and be the first to know when we drop!

We’re putting the final touches on our first launch. Sign up for early access and be the first to know when we drop!

What kind of products are you making?

Think feel-good drinks with real function — health, clean energy, and natural ingredients. It’s wellness, without the boring part.

Think feel-good drinks with real function — health, clean energy, and natural ingredients. It’s wellness, without the boring part.

Where can I buy them?

Our products will be available online first, and will expand into select stores soon after.
Stay tuned 👀

Our products will be available online first, and will expand into select stores soon after.
Stay tuned 👀

Are you working with any experts or scientists?

Absolutely. Our formulas are based on research—drawing from the legacy of hy’s decades of expertise in health science.

Absolutely. Our formulas are based on research—drawing from the legacy of hy’s decades of expertise in health science.

Can I try a sample before launch?

Early access, surprise drops, and giveaways are coming. Subscribe to our newsletter and follow us on Instagram—you won’t want to miss it.

Early access, surprise drops, and giveaways are coming. Subscribe to our newsletter and follow us on Instagram—you won’t want to miss it.

Why should I be excited?

Because we’re not just launching another drink—we’re creating a daily ritual you’ll actually look forward to. And trust us, your gut will thank you.

Because we’re not just launching another drink—we’re creating a daily ritual you’ll actually look forward to. And trust us, your gut will thank you.